initial proposed designs

final design

koozie

final product

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Captain morgan holiday sweater design

Captain Morgan is a brand known for its wittiness and sense of fun. This year’s Holiday sweater uses contemporary language and a fun visual of the Captain on a sleigh. The reindeer in the back, has his leg up reflecting the iconic Captain Morgan pose.

Copy: Xavier Green, Daniel Phillips, Sandy Stein
Art Direction: Shawn Kraemer & Andrea Farina
Agency: TracyLocke