Initial proposed design

final design

Don Julio x Dodgers Limited Edition packaging

Limited Edition package for the Local LA market leveraging the current Don Julio 750ml carton and The Dodgers visual identity.

This design is inspired by Don Julio’s heritage and the Dodgers famous Día de los Dodgers, where fans honor their lost loved ones. By merging elements from traditional Mexican papel picado, often found in the Día de los Muertos offerings, and baseball, this package celebrates important aspects of the LA baseball team’s pride.

Art Direction: Chuck Borgerding/ Andrea Farina
Agency: TracyLocke