lego Barcelona takeover

grand opening video

Desktop and mOBILE WEBSITES

the lego® flagship store barcelona opening

Our TracyLocke team created a launch event and creative to drive awareness and traffic to the new LEGO® Flagship Store in Barcelona. The creative was created using a fauxsaic technique, inspired by Antoni Gaudi’s trencadís mosaic technique. During the event, a 300kg brick-built plate was dropped 10 meters, giving the biggest LEGO® fans in Barcelona the opportunity to build and rebuild like Gaudi would.