Pepsi x Ihop Maple Syrup Social Posts

Our TracyLocke team created a series of engaging social media posts to promote a limited-edition collaboration between IHOP and Pepsi, featuring a unique Maple Syrup flavor, exclusively available at IHOP.

Drawing inspiration from the bold and dynamic elements of Pepsi’s new Pulse design element, I reimagined the concept by playfully translating it into maple syrup droplets. The posts balanced eye-catching graphics with playful messaging, encouraging fans to experience the sweet fusion of flavors and to act fast before the collaboration was gone.

Agency: TracyLocke
Design: Susi Cadena
Copy: Sasha Dias
Design Direction: Shawn Kraemer