cAN design

Updated design

Pepsi x Penn state partnership

For this project, I had the opportunity to design exclusive cans for two iconic Penn State football games: the White Out and Stripe Out games. For the White Out can, I took inspiration from the sea of fans dressed in all-white to create a sleek, minimalist design featuring a white-on-white can with custom type. For the Stripe Out can, I aimed to reflect the visually stunning effect of alternating the navy and white stripes in the stadium. The can’s design featured navy and white stripes that echoed the pattern seen in the crowd.

Both cans celebrated the spirit and tradition of Penn State’s game day experience while offering fans a collectible tribute to these events.

Later, when Pepsi underwent a rebrand, the logo on the cans was updated to reflect the new modern look that aligned with the company’s refreshed identity.

Agency: TracyLocke
Design: Susi Cadena
Art Direction: John Harding/ Shawn Kraemer