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Pride in the Park Campaign

In the face of growing anti-LGBTQIA+ legislation sweeping across the US, the Triangle Community Center in Norwalk, CT tasked us to craft promotional materials for their annual Pride in the Park event.

My team and I developed eye-catching OOH creative and social promotional creative that spoke to the hateful legislation while still evoking the feeling of acceptance.

We wanted to invite people to a place where they are free to dance, love, play, and sashay the hate away.

Agency: Tracy-Locke
Illustration/Design: Me
Campaign Headlines and Copy: Sasha Dias
Animation: Noah Marcus
Creative Direction: Shawn Kraemer